The FDS RGB Double-Faced Displays were a new product to The Decor Group. The product was shipped from its producer, FDS, and received in July. Our goal was to promote pre-order sales for the upcoming season starting in October. 

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This product was an upgrade of their current display, which is a full 3D piece. FDS added RGB (Red-Green-Blue) color functionality and removed the light netting on the sides of the 3D displays, which brought the price down up to 40% on some pieces. We also filmed and marketed a new set of RGB Spheres along with the RGB Displays.

In order to get this new product out to as many people as we could, we sent out an email campaign to all 300+ franchises as well as the contact lists from our corporate salesmen.