Our objective for this campaign was to promote Nite Time Decor's new product line, Permalites 365. Only 20 of our franchises had access to this product since its new and we were still testing out the technology, we decided a direct mailer campaign to businesses in their community would be our best way to launch the product.

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Each franchise sent us a list of 10-20 businesses they would like to send a Permalites package to. The package consisted of a RGB educational brochure, product brochure, promotional flyer, rendering of their building with Permalites, and a sample of the product that matched the flyer that the franchise chose to use in the package, Permanent Lighting, Wash Lighting, or Bistro Lighting. 

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QR codes on the promotional flyers led viewers to videos of our product in use on a Chick Fl A in Georgia.

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Along with this campaign, we designed new Permalites 365 merchandise for the franchises to wear and to use while they install Permalites, as well as instructions on how to use our new Decor Smart app to control the lights with your phone.