Marketing Campaign
Pre Decorated Collection
The Pre Decorated Collection is a campaign dedicated to promoting The Decor Group's new Pre Decorated Product Line to our 300+ franchises, our network of professional decorators, and to the general public.
Our goal of the campaign was to show off how beautiful a full set of Pre Decorated decor would look in a scene. The only problem was, the Pre Decorated Collection was a brand new product and we didn't have any beauty shots of the greenery in use. We only had product photos against a white background and samples that were given to us from the vendor.
We had a short deadline so we didn't have time to set up a scene to take photos. Therefore, our solution was to use the few product photos that were given to us to create a scene in photoshop. From there we built out the rest of the campaign using renderings and sample pieces that we were given to us.
The product has become so successful that Neiman Marcus has picked up the collection to sell on their website.
Client
The Decor Group
Role
Creative Direction
Graphic Designer
Deliverables
Logo Design
Photoshop Renderings
Brochures
Social Media Ads
Email Campaign
Credits
Stephanie Brady - Email Marketing